Using the “Fun Theory” to Improve an Everyday Process

Recently Volkswagen created a great ad campaign to inspire people to do normal but healthy everyday tasks. The basic premise was how fun could be used to alter or change people’s decision and increase participation in that particular activity. Among the examples are the piano stairway, the bottle bank arcade game, and my favorite, the world’s deepest trash bin:

It begs the questions: as a manager or leader, what process or procedure could you improve upon and increase participation in by using the fun theory? This can apply in virtually any setting including in your community or the workplace. Check out the fun theory web site from Volkswagen for more influence.

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