Category Archives: Innovation

Using the “Fun Theory” to Improve an Everyday Process

Recently Volkswagen created a great ad campaign to inspire people to do normal but healthy everyday tasks. The basic premise was how fun could be used to alter or change people’s decision and increase participation in that particular activity. Among … Continue reading

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Design Thinking & Business School Reform

As a result of the recession, many business schools are pondering the role they played in the largest financial crisis of our generation. One such entity that has taken bold steps to think differently about how to prepare future business … Continue reading

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